Would you like a book with that beer? Radical Road Brewing Co. is launching a brand new Scottish ale on Robbie Burns Day, Jan. 25, in collaboration with an e-book release. The book celebrates the descendants of 400 families of Scottish heritage.
Included in the launch will be Fort York’s Fraser’s Highlanders, an 18th-century historical regiment, to pipe and present the haggis. An honour guard will also be on site to celebrate Robbie Burns Day.
The evening begins a world premier for Book & Brew, an event which combines new world publishing tech with old world craft brewing.
“I believe this is the first time a beer company has incorporated an e-book into its label to enhance the experience of both crafts,” says Radical Road co-owner Julian Holland.
The e-book can be easily downloaded from Radical Road’s Clan Ale label barcode to a patron’s cell phone. The e-book, The Tribe Within, is offered free with any purchase of Clan Ale.
The book is a study of the origin of a 2,000 year-old Celtic tribe and the 400 family surnames associated with it, says author Anthony Murphy Barrett — “a tale which has been lost for over a thousand years.”
Radical Road, at 1177 Queen St. East, is a craft brewery. The event begins at 6:30 p.m. Tickets are available at eventbrite.ca.
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