TV cupcake shop gets a Leaside branch

Franchise of Cupcake Girls’ bakery now open on Laird Drive

After drooling over the TV watching the Cupcake Girls make mouthwatering cupcakes, Leasiders can finally sample the goods for themselves.

A franchise of the famous shop, the first one in Toronto, opened its doors on Feb. 7 on Laird Drive thanks to Leaside’s own cupcake girl Tobie Killam.

Killam says Leaside was the perfect location.

“Leaside has such a great sense of community and with strong family values, so the location just made sense for Cupcakes to be here,” she says. “We value community, family and the environment therefore it was a perfect match.”

Killam says her store will have the same retro feel as the original shops in British Columbia.

“We … have made some little adjustments here and there,” she says. “We have also added some new products and merchandise.”

Some of those tweaks include new cupcakes.

“We will definitely make some Leaside specific cupcakes,” she says. “We will be offering the same great cupcakes as in Vancouver and our goal is to offer the same pricing.”

For Killam, the best cupcake on the menu is the Koo Koo, a coconut cake with cream cheese frosting and packed with coconut.

Other favs include the Caramella, a caramel filled chocolate cake topped with caramel buttercream, a dollop of caramel and sprinkled with praline, the Raspberry Beret, a raspberry filled lemon cake topped with lemon buttercream and a dollop of raspberry and the Buttercup, a chocolate vanilla marble cake with peanut butter buttercream and topped with a peanut butter cup.

Opening up a branch of Cupcakes was a perfect fit for her says the former interior designer.

A self described self-employed type of woman, Killam knew opening a franchise was what she wanted to do.

“I always wanted to be part of a company that was young, inspirational and forward thinking,” she says. “My passion for business has only grown stronger as I get older. I love a challenge. Incorporating my love for cooking, entertaining, creating and being active with my community, this combines all my interests and passion into one.”

Killam is looking forward to meeting people from the neighbourhood and customers.

Killam hopes that her store is more of an experience than just a store.

“Whether it is for one cupcake or 1,000 cupcakes, everyone deserves to feel good and happy.”


About this article:

By: Paula Sanderson
Posted: Feb 13 2013 2:08 pm
Filed in: Business
Edition: Toronto
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